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2007

Public/Private Ventures conducts a study on Big Brothers Big Sisters School-Based Mentoring program, reinforcing the value of strong, long-lasting relationships and leading to program enhancements.

In a Super Bowl first, CBS, the NFL and Big Brothers Big Sisters joined forces to create a public service announcement that features the two coaches whose teams are competing in the game. Roughly 90 million viewers tuned in to watch the game and see Indianapolis Colts’ Coach Tony Dungy and Coach Lovie Smith of the Chicago Bears underscore the importance of mentoring by referencing their real-life mentoring relationship.